Variable Visions

Web Statistics Compared

Published Wed. Oct. 31, 2012

The main concern though is that Google gives me 100 unique visitors in a month vs. 138 from the web logs excluding bots….what gives?

Web Stat averages
(From Google Analytics and log file analysis)

120 Uniquer Visitors average per month
1K Unique Visitors average per year (650-1,400)

1K Page Views per month average
((5k Page Views per month (4K from me))

10K Page Views per year average
((30k Page Views per  year (20K from me))

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I need to find a good way to omit my ip address or browser to be included in the stats so I stop messing up the pageviews vs. unique users.

The main concern though is that Google gives me 100 unique visitors in a month vs. 138 from the web logs excluding bots….what gives? Longer sessions...Google doesnt think some of my visitors are actually human...in the traditional sense :)





(MONTHLY) Sept. 2012

UNIQUE VISITORS / NUMBER OF VISITS

138-AWH (267 Visits)
100-GA (279 Visits)
NA-WEBALIZER


PAGES (PAGE VIEWS)

5,652 (9,584 TOTAL including bots - 77,279 Hits)-AWH
3,445-GA (PPV 12)
7,545-WEBALIZER

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(YEARLY) 2012 (Jan 1-Oct 28)

UNIQUE VISITORS / NUMBER OF VISITS

1,395-AWH (2,252 Visits) 308,298 Hits)
654-GA (1,432 Visits)
NA-WEBALIZER (20,033 Visits)


PAGES (PAGE VIEWS)

30,428-(64,345 TOTAL including bots)-AWH
16,589-GA (PPV 12)
51,019-WEBALIZER


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WEBALIZER

Sept. 2012 Stats

Visits-2405
Pages-7545




All of 2012
Visits-20033
Pages-51019




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AWSTATS

Sept. 2012 Stats


Unique visitors
Number of visits
Pages
Hits
Bandwidth
Viewed traffic *
138
 
267
(1.93 visits/visitor)
5,652
(21.16 Pages/Visit)
77,279
(289.43 Hits/Visit)
1.51 GB
(5924.14 KB/Visit)
Not viewed traffic *
 
 
3,932
9,654
262.14 MB
* Not viewed traffic includes traffic generated by robots, worms, or replies with special HTTP status code


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GOOGLE ANALYTICS

Sept. 2012 Stats


Visits: 279

Unique Visitors: 100

Pageviews: 3,445

Pages / Visit: 12.35

Avg. Visit Duration: 00:14:39

Bounce Rate: 34.05%

% New Visits: 32.62%



All of  2012


Visits: 1,432

Unique Visitors: 654

Pageviews: 16,589

Pages / Visit: 11.58

Avg. Visit Duration: 00:11:56

Bounce Rate: 41.83%

% New Visits: 45.39%





UPDATED FROM 2011

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Tagged based vs. access log file analysis web statist reporting

GA requires the javascript to be enabled on the user agent (10% of user agents have js turned off)

To continue our conversation on web statistics, I've analyzed the statistics on my web server from the log files, Google Analytics, and Webalizer installed on my shared Linux/Apache server. The Raw Access Log files on my server are set at a 24 hour stats run to save automatically. Default was to save only the current month's data. Past data was saved into the Webalizer database but log files older than 30 days were deleted. (I have stats all the way back to 2002 just not the actual log files)  Might be good practice to save all log files. Also, analyzing the FTP log files may lead to exposing possible threats from the outside.
If a IP is seen FTPing that was not you or your developer.(Mine were clean…96 from work…68 from home…all me)

Now the nitty gritty of web analeptics rhetoric.
Let's start with the most "unique" number we'll be dealing with.
"Unique Visitors" that is unique IP address on your site only cutting once. Even if they visit every page daily…uniquely one person.

Ill be using at the small sample range of Oct. 2011 (analyzing the first week only)
Google GA has the lowest numbers…Google weeds out bot requests, has longer sessions, and other factors account for GA's lower number. I take these to be more accurate.
The clients want to how many eyeballs see their ad…or how many people read this article. Not how high a number i can come up with using all the access log file data regardless of intent by humans. The numbers are fairly consistent, but not matching from the different software.

I find the spikes in unique visitors in certain years is due to updated content that the spiders can index. GoobleBOT, Yahoo SLURP, MSNbot, of all are coming to my site and indexing the content. If it doesn't change the bots have nothing to report.

All this and I have not driven traffic to my site in any way. This was an online portfolio and resume for me.

Since I have added a tag cloud and a a few web and graphic design tutorials the traffic is increasing.  People are searching for easy solutions for web development. Hopefully I can take this project to the next level and get advertisers when a following is established.


Our numbers will be much higher…we have opt-in lists we continuously drive traffic to the website with. We want to count those people, not the bots indexing the site.


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(WEEDS OUT MORE NON-HUMAN ACTIVITY)
Google Analytics:
15 Unique Visitors first week of October 2011
58 Visits first week of October 2011
2K Pageviews first week of October 2011

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(WEEDS OUT SOME NON-HUMAN ACTIVITY)
* Not viewed traffic includes traffic generated by robots, worms, or replies with special HTTP status codes.

‪Advanced Web Statistics 7.0 (build 1.971) - Created by awstats (plugins: geoipfree)‬
21 Unique Visitors first week of October 2011
(500 all year,  120 last year, 1K in 2009,  1.6k in 2008,  2.5K in 2007, 400, 200, 100 in 2002 when we started)
62 Visits first week of October 2011 (900 all year, 260 last year)
3.5K Pages first week of October 2011 (9K all year)
15K Hits first week of October 2011  (50K all year)

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(READS ALL DATA FROM THE ACCESS LOGS)
Generated by Webalizer Version 2.01
Total Unique Sites 159 Total Unique URLs 721 Total Unique Referrers 115 Total Unique User Agents 50
330 Visits first week of October 2011
3K Pages (Pageviews) first week of October 2011
17K Hits first week of October 2011
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Keywords:unique visitors, web statistics, web analytics